Put Evergreen Content at the Centre of your Small Business⌨️🌿

What is Evergreen Content?

Evergreen content can be used by anyone to continuously draw attention to the same content, year-on-year. We’re talking about blog posts that are dated all the way from 2009 but are still used today. This is known as ‘search-optimized’ content, continually relevant and evergreen in the public domain. With good quality evergreen content, the search traffic will grow over time. Ultimately, the type of content which will grow alongside your business. 

Evergreen Checklist

☑️ Drive traffic to your website through accessible links

☑️ Use keywords that engage with your target audience

☑️ Connect your audience together

☑️ Emphasis you are the best in your field

Examples of Evergreen Content

10 Ways to Style your Hair in the Summer Heat - whilst this is specific and more accustomed to a hairdresser’s audience, it demonstrates a way to appeal to their audience with content that can be used year on year.

How to Support Children with Autism in your Business - the education around Autism is growing continuously, with 1 in 100 children living with autism, if a parent doesn’t have a child with autism they will know someone who does. Content that appeals to a wide range of people will bring new eyes to your business whilst demonstrating you are invested in serving your audience further than through financial gain.

The Essential Guide to Choosing the Right Roofer - for a roofing company that is looking to rank higher on google (not on Google’s 45th page!), creating evergreen blog content is a way to help people with advice that ultimately helps people find your website.

Platforms to Share Your Evergreen Content Via

📲 Facebook Post

📲 Facebook Ad

📲 Pinterest Pin

📲 Instagram Story

📲 Instagram Reel

📲 Instagram Guide

In conclusion…

Go green, go Evergreen. Well, for at least 25% of your content!